To bring a customer back, you first need to be able to reach them. Three channels compete: email, SMS, and push notification. They don't share the same cost, open rate or result.
Email: cheap, but ignored
Email costs almost nothing, but it lands in the "promotions" tab and shows open rates often below 20%. Useful to inform, weak at driving action now.
SMS: read, but paid and intrusive
SMS is opened over 90% of the time, but every send is paid, space is limited, and too many SMS annoy. A powerful channel best reserved for truly important messages.
Create my loyalty card for freeThe wallet push notification: the best of both
A notification from a card in Apple/Google Wallet appears on the lock screen, like an SMS — but it's free, unlimited, and sent only to customers who willingly added your card. High visibility, zero cost, zero spam.
The verdict
Email to inform, SMS for the exceptional, wallet push to bring people back day to day. That last one is what Snapss puts at the heart of your loyalty: a digital card plus free push notifications to bring customers back, with no ad budget.
